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How are duplicate conversions recorded? |
Another case where tracking duplicate clicks comes up is when you’re selling clicks as a Solo Ad vendor.
In this example, let’s suppose that you’re generating clicks from different sources and driving them to a single rotator to distribute to your buyers.
Because you’re reselling clicks to different buyers, it’s perfectly okay to receive duplicate clicks from the same traffic source. But, if you want to count the incoming clicks and track your costs, you might want to use a tracking pixel.
One way to set this up would be to use a different tracking link for each traffic source and include a sales pixel in the Pixel/Code field of each link. If you create the pixel so that it allows duplicate conversions and you also set the “Amount” value to the cost of the traffic source, you can count all of the incoming clicks and you can also get accurate stats on exactly how much you’re spending for the traffic.
For example, take a look at these two tracking links which are set up identically except that the first link allows duplicate conversions:
The sales pixel in each tracking link has the “Amount” set to 0.50, and each tracking link was visited twice by the same person. Notice how the “S” column shows only 1 unique visitor in both cases, but the EPC column in the first link, which allows duplicates, shows the total for two visits.
To see all the clicks, you would need to click on the number in the “S” column. Again, read the FAQ on how duplicate conversions are recorded if you don’t understand this point.
With this setup, you can easily determine the exact ROI for each and every traffic source.