What is a rotator and how does it work?

A rotator is a click delivery tool that takes incoming clicks and send thems to one or more URLs based on the type of rotator it is. Rotators are typically used to distribute clicks to people who have bought traffic from you.

Some online trainers explain the concept of “split testing” using the term “rotator” for simplicity, but that is inaccurate and causes confusion. For an explanation of the difference between split testing and using rotators, read this FAQ:
 
   What should I use—split testing or rotators?


We have videos in our Video Tutorials section that will show you exactly what a rotator is and how to set one up. Here are shortcuts to the two primary videos:
 
Using Link Rotators
 
Advanced Rotators


We also have an FAQ that goes over the 4 different click-distribution methods that you can choose from:
 
   What are the 4 different rotator modes?